Formula | Britt Phillips

I’m reminded of those infomercials that sell abdominal exercise equipment. Sure they always show the guy with the chisled abs and the girl with the hot sexy body and flat stomach. They sure do make it look easy don’t they? It’s almost as if you only have to order the machine and somehow magically the FAT will simple melt away to reveal your wash board six pack.

How silly is this? It’s obsured but millions of people are sucked into beliving the power of advertising every year. The power of sugestion is incredible. And when you combine the power of suggestion with the fact that we are all incredibly visual by nature, well… cue the fitness models, break out the video camera, add an upbeat sound track and you’ve got the makings of a runaway record breaking sales product.

I’ve been working out for over 20 years. I’ve worked out in many mainstream gyms and fitness centers. I’ve worked out with wrestlers and other celebrities. I’ve trained lots of people who wanted to get in shape. I’ve certainly had my share of people approach and ask how I got so big and muscular and in shape etc. I’ve turned heads simply because of my physical appearance. People always want to know the shortcut or the secret.

Here’s what I look for when approving comments:

1. Good Comments – I’m looking for comments that offer creative insight, add to the conversation, enage readers and inspire them to reply thus keep the conversation going.

2. Relevancy – I’m looking for comments that are relevant to the post. Review the tags links on the right side of the page to locate relevant posts to comment on.

3. Offensive Links – If your comment includes a link to any offensive site it will not be approved.

4. One Liners – If your comment is a short one liner such as “great post”… “good job”… “thanks for sharing” etc. I most likley will not approve it.

If I’m going to give you a permanent back link I believe you outta at least take a minute or two and leave a good comment in return.

Here’s why you should leave comments on this blog. (opens in new window)

Here’s a simple formula you can use when writing ad copy. It’s broken down into four elements and each element has a very important job. Each element on its own tackles a critical part of the final sale. And the combined element pulls everything together as it should be to ensure a winning ad or great ad copy.

ATTENTION:

The first element is attention. This is the headline and it should be written to grab attention and not to close the sale. Rarely can you close the sale with just the headline so don’t try.

INTEREST:

After you grab their attention interest is the next element. You want to reach people with interest in what you are offering. Your ad copy needs to stimulate interest. This is most commonly accomplished by describing your product or service as something that fills a need or solved a problem or makes life easier etc.