As a serial marketer, I’m always looking for effective ways to market stuff that I can blend in to whatever else I’m already doing. To me this just makes logical sense. My thinking here is that I’m already going to be doing X so I might as well see if I can drum up a little exposure for my stuff while I’m doing it.
Buying groceries is a great example of what I mean. And I actually have come up with two effective marketing strategies I always apply every time my wife and I go to buy groceries. We are in the grocery store every week without fail. We’re in there for at least 45 minutes going up and down the aisles, hanging out at the deli counter, looking over the produce etc. And we’re not alone.
The great thing about the two strategies I use is they require people to work. And it just so happens that a grocery store is an excellent place for plenty of people to always be. Plus you can somewhat target the demographic to a certain degree using simple logic. I mean – how hard is it to know the average age range of other people shopping? Not very. Combine this with an offer targeted to the demographic and presto you have a great marketing opportunity. Hell, you might even sell something!
So here’s the deal. The first strategy I use is a polo shirt. I’m going to be wearing a shirt in the store anyway, so I figure
why not wear one that has a marketing message on it. Makes sense right? Well, what if my marketing message teases other shoppers to ask me how they can save thousands on groceries and in their favorite restaurants, do you think that may cause an eyebrow or two to raise? It sure does. On average about 8 people approach me for more information. My shirt also contains my web site address on it so even more see it and perhaps look it up when they get back home.
So what’s this offer? It’s for coupons. It’s actually a pretty simple concept. I give away savings certificates. People redeem them and I earn $10. It’s pretty simple. The key here is that people really appreciate saving money, especially in these uncertain economic times.
My next strategy is to utilize drop cards. Drop cards have really evolved. Today they look really impressive. They almost look real. And when people reach down to pick them up they see my marketing message inside. It’s a clever way to spread your marketing message.
Now just like the first strategy, this one also works for the very same reasons and is also targeted to the same overall demographic. Except this time the offer is different. On the inside of the drop cards I promote my Free Gas DVD which shows people how to save $20. to $60. every time they stop for gas. Pretty sneaky huh? : )
These two strategies combine to make it really easy for me to spread my marketing message around wherever I go
which oddly enough is the slogan for my Business Opportunity Clothing Line which can be found at BizOpClothing.com.
I hope I have given you some creative ideas you can use in your own marketing endeavors. Personally I’m always in marketing mode. My secret is coming up with creative ways to market stuff that become second nature to me and simply blend in with anything else I’m doing.
Some of the best calls I get are from people who say… “I saw you in the grocery store.. post office… movie theatre… gas station… bookstore etc.” Or they say… “I thought I had found some money someone had dropped and when I picked it up I saw your Free Gas thing”.
The lesson here is obvious. Will you try these two marketing strategies? You’ll never know how effective they can be until you do.
Here’s what I look for when approving comments:
1. Good Comments – I’m looking for comments that offer creative insight, add to the conversation, enage readers and inspire them to reply thus keep the conversation going.
2. Relevancy – I’m looking for comments that are relevant to the post. Review the tags links on the right side of the page to locate relevant posts to comment on.
3. Offensive Links – If your comment includes a link to any offensive site it will not be approved.
4. One Liners – If your comment is a short one liner such as “great post”… “good job”… “thanks for sharing” etc. I most likley will not approve it.
If I’m going to give you a permanent back link I believe you outta at least take a minute or two and leave a good comment in return.
Here’s why you should leave comments on this blog. (opens in new window)
