Product Description
The book seeks to provide a critical evaluation of viral marketing’s potential as a new and possibly crucial dimension in 21st century marketing. It covers essential features of communicational and social behaviour, examines key aspects of viral marketing from the original concept to final implementation and investigates methods of campaign assessment. Consideration is given to the application of viral marketing in a broader corporate communication strategy as wel… More >>
Viral Marketing: Potential and Pitfalls
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Thanks for the recommendation, I think that I’ll check this book out. I’m always searching new and interesting ways to conduct marketing online. Though using a viral technique has not been attempted yet, I hope that I can catch a wave in the future.
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