- ISBN13: 9781601384430
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
The Small Business Owner’s Handbook to Search Engine Optimization is ideal for small business owners who want to learn an efficient and effective process for dramatically improving their Web site’s search engine rankings and doubling their site’s monthly unique visitors. Guaranteed! Stephen Woessner, of the University of Wisconsin-La Crosse Small Business Development Center, is a search engine optimization (SEO) expert. But more importantly, Woessner has owned four … More >>
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Stephen’s book is a great resource for those of us who aren’t expert web geeks. The step-by-step process can be implemented by most business people that have some computing and internet experience. It is also a good read if you are hiring someone to do SEO for a site so you are informed and can ask good questions of a consultant. Good work!
Rating: 5 / 5
I have always been skeptical of SEO materials, and have also been intimated by the process, assuming it was a difficult and mysterious process only a chosen few could understand. I was seriously shocked at this book because of how easy it was to read and understand. I am not a programmer, but I do have an ecommerce web site that was not showing up well organically in search results. I followed this book’s 15-step process and now my site is showing up on page 1 for my main keyword, and page 2 for my secondary keyword. To get through the 15 steps does take some time and thought; I probably spent about 5 hours of time, but I am sure that time gets cut down as you optimize more and more pages. It takes several weeks after optimizing your page for your organic position to change, but be patient, it will happen if you follow the steps! If you are looking for an SEO tool that WORKS and can be easily understood and followed, THIS IS THE BOOK YOU WANT!!
Rating: 5 / 5
I used this book to promote my website, my organic ratings on Google have increased quite a bit since using this small business owner’s handbook to search engine optimization! Basically, I highly recommend getting this book!
Rating: 5 / 5
For the small business owner who is looking for a clear and simple guide to implementing a range of SEO techniques or who simply wants to understand SEO concepts before engaging an SEO professional this book is ideal. The author clearly identifies SEO concepts, identifying some simple free SEO tools, and then moves through a step by step process for carrying out your own SEO. There is some coding involved (as you would expect) but the reader is not overwhelmed with jargon and the processes are clear enough for even the novice.
The book includes an extensive glossary and FAQ for reference, again very helpful for those with limited knowledge. However don’t expect this to be the only SEO book you buy though. It is not a complete guide to everything SEO, nor does it need to be (nor would I expect that one exists!). There’s plenty of SEO books out there but for the small business owner or anyone looking for some simple, practical and relatively easy techniques for carrying out their own SEO this is the book to get started with.
Rating: 5 / 5
This book is INSPIRING! I read this after taking a break from the “world wide web” for a few years and decided it was time to catch up on SEO after a career change. Going into this book, I was very familiar with how websites work. What impressed me was, I didn’t have to be to understand it! Stephen stresses that he is not a web designer/developer, hes a marketing guy. This book does tell you how to implement the “coding” changes to your website and even if you don’t want to get into your updating your websites code, he explains how EASY it is to hire someone to do it for you.
I really enjoyed the structure of this book. Outlining the 15 steps in a clear manner. This book is a MUST HAVE for small business owners. I used the 15 steps for a new page I was working on while reading this book and boy did it save me a ton of time. It usually takes a month or two in order to obtain a Google Page Rank and I was ranked in 19 days.
I read through a few SEO books at my local book store and they put me to SLEEP!
I highly recommend this book.
Rating: 5 / 5