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As a serial marketer, I’m always looking for effective ways to market stuff that I can blend in to whatever else I’m already doing. To me this just makes logical sense. My thinking here is that I’m already going to be doing X so I might as well see if I can drum up a little exposure for my stuff while I’m doing it.
Buying groceries is a great example of what I mean. And I actually have come up with two effective marketing strategies I always apply every time my wife and I go to buy groceries. We are in the grocery store every week without fail. We’re in there for at least 45 minutes going up and down the aisles, hanging out at the deli counter, looking over the produce etc. And we’re not alone.
The great thing about the two strategies I use is they require people to work. And it just so happens that a grocery store is an excellent place for plenty of people to always be. Plus you can somewhat target the demographic to a certain degree using simple logic. I mean – how hard is it to know the average age range of other people shopping? Not very. Combine this with an offer targeted to the demographic and presto you have a great marketing opportunity. Hell, you might even sell something!
So here’s the deal. The first strategy I use is a polo shirt. I’m going to be wearing a shirt in the store anyway, so I figure why not wear one that has a marketing message on it. Makes sense right? Well, what if my marketing message teases other shoppers to ask me how they can save thousands on groceries and in their favorite restaurants, do you think that may cause an eyebrow or two to raise? It sure does. On average about 8 people approach me for more information. My shirt also contains my web site address on it so even more see it and perhaps look it up when they get back home.
So what’s this offer? It’s for coupons. It’s actually a pretty simple concept. I give away savings certificates. People redeem them and I earn $10. It’s pretty simple. The key here is that people really appreciate saving money, especially in these uncertain economic times.
My next strategy is to utilize drop cards. Drop cards have really evolved. Today they look really impressive. They almost look real. And when people reach down to pick them up they see my marketing message inside. It’s a clever way to spread your marketing message.
Now just like the first strategy, this one also works for the very same reasons and is also targeted to the same overall demographic. Except this time the offer is different. On the inside of the drop cards I promote my Free Gas DVD which shows people how to save $20. to $60. every time they stop for gas. Pretty sneaky huh? : )
These two strategies combine to make it really easy for me to spread my marketing message around wherever I go which oddly enough is the slogan for my Business Opportunity Clothing Line which can be found at BizOpClothing.com.
I hope I have given you some creative ideas you can use in your own marketing endeavors. Personally I’m always in marketing mode. My secret is coming up with creative ways to market stuff that become second nature to me and simply blend in with anything else I’m doing.
Some of the best calls I get are from people who say… “I saw you in the grocery store.. post office… movie theatre… gas station… bookstore etc.” Or they say… “I thought I had found some money someone had dropped and when I picked it up I saw your Free Gas thing”.
The lesson here is obvious. Will you try these two marketing strategies? You’ll never know how effective they can be until you do.
As a marketer, I’m always looking for effective ways to sell more stuff. I like selling stuff. If you’re reading this then chances are high that you like selling stuff as well. What if there were a way for you to sell more stuff on auto-pilot, would you be pleased to discover how it works?
I’m pleased to announce a brand new web site that offers a powerfully effective marketing strategy. The startegy is easy to implement. You can literally generate new prospects and clients on auto-pilot while you are doing the things you normally do such as go to the movies, shop in the grocery store, pump gas etc.
I discovered how powerful this marketing strategy is several months ago when testing it to promote a DVD I created called Free Gas. I wanted to get the word out in my local area about the DVD and this marketing concept proved to be extremely effective. The bottom line is I tested it and it worked.
I was so pleased with the results that I set out to create a site to make it easy for other marketers, to duplicate my results, no matter what their product, program, service, or business opportunity. The results is BizOpClothing.com.
The feedback from marketers has been phenomenal. They get it right away. Sometimes there are marketing tools and strategies that simply make sense. This is one of those times. I’m so glad to have this as part of my marketing arsenal. I think you will really appreciate it as well.
One of the questions that I’m asked at least a dozen times every week is “Britt, how can I make more money?” I get some form of this question all the time. I find it sort of strange that I rarely get asked about effective ways to save money. And saving money is every bit as important as making money.
Have you ever heard the saying – He who fails to plan, plans to fail?
I’m reminded of a Steven Segal action movie in which the actor said “I first learned to heal before I learned to fight. As such, you really should think about saving as much money as you can as well as of course making all that you can. With this in mind I’ve got a very simple way you can save money. And when you save it, you just earned it. A penny saved is indeed a penny earned, every time you do it.
I’ve launched a new site that shows you how to save thousands of dollars on the very common things you already spend money on such as groceries, restaurants, general merchandise, prescription medication, automotive service and repair, dental, entertainment and more, much more.
Here’s the bottom line. The more you save, the more you earn. This is really a basic concept. And unfortunately a lot of people really screw it up! The good news is it’s easy to be smart when it comes to saving money. An excellent way to save is to seek out the very same things you already spend money on and get them for less. I will show you how to do this painlessly and with enthusiasm. Go to http://groceryandrestaurantsavings.com.